Pasta Packaging
This project began with creating the branding and ideals for our company, and ended with a fully constructed box that would pop out on shelves. I created Mulino Organico to be a family friendly, cost effective, vet fun product. The house shaped box creates both interest and accessibility, with the pasta coming out the chimney of the house. The fun logo and pattern draw in kids, while the affordability draws in parents.
These boxes sport their own unique patterns so a customer won't pull the wrong one off the shelf, but they are similar enough that it is clearly a Mulino product. They also clearly state important info such as how it's organic, the nutrition facts, and preparation instructions.
