Old Spice Redesign
I wanted to redesign Old Spice to be more illustration focused, so I looked at their current branding and decided to create a cartoon mascot with a nautical theme. This pirate is very shape focused, being mostly circles, so it represents the idea of a person instead of someone specific. The colors are kept minimal, mostly red, blue, and yellow, to keep the design coherent. The pirate is surrounded by chains and a banner both to frame it and to enforce the nautical theme.
